|NOMINATED FOR BEST BUSINESS PRODUCT|
From any point of view and perspective the product we are nominating is exciting, innovative and versatile. It gives our hotels the possibility of entering a market niche that could not otherwise be reached through traditional telemarketing and call centers, as it uses the hotel´s un-booked and complimentary accommodations as incentives to motivate sales and rewards while underlining, in red and capital letters, the company´s commitment to making a difference with credibility and a real tangible interest in society.
Created in 2004 by industry experts with a goal to provide one-of-a-kind experiences in the Mexican Caribbean, CancunCards is the marketers dream incentive. It is a program focused on creating B2B marketing campaigns offering vacation products to different organizations to be used as incentives that will help them to achieve their goals. Generic cash rewards and job bonuses have become a thing of the past for many satisfied companies who have joined this adventure as allies and are now offering a vacation certificate as an incentive for participation, as a gift with purchase, as a benefit in loyalty programs, as a thank you, as a reward, as an item to raise funds in charities and foundations.
It is also used in multilevel companies for recruiting members, by retailers as a stand-alone product and in human resources departments as an employee benefit in their incentives programs. With the highest commitment to satisfaction this IS THE REAL DEAL. It has become part of industry organizations that provide ethical business practices, it has earned client´s trust and many organization´s gratefulness. This product improves sales, creates alliances with clients that trust it completely. CancunCards is an incentive that includes the excitement of travel and not just to any old place; it is a holiday in beautiful and exciting Cancun where the recipient can decide where to stay, have 18 months to travel, can upgrade at preferential rates, stay in one hotel and play in four of them, with discounted activities, tours, yacht and car rentals, have preferential rates for extra nights in the company´s hotels in Cancun and the Riviera Maya which have privileged locations, in short; it is an amazing getaway.
CancunCards delivers something for every one of its business allies in an easy personalized way. Founded in authentic hospitality, CancunCards offers a custom vacation experience for a range of needs. The certificates can be delivered in person or created electronically, they are easy to activate by the recipient and trackable for both companies to see the result of each campaign. Serial codes are assigned to each business partner so we can identify the origin of each card. With this product, alliances have been made with long standing foundations in Latin America and all over the world which have recognizable names and faces at their head, such as the Rafa Marquez foundation which gives out certificates as a thank you for charitable donations in support of the children of Mexico or Pies Descalzos, Shakira´s foundation that says “thanks for your help; your big heart is taking you to Mexico”, or even Mi Sangre foundation led by Juanes or Ivan Zamorano´s in Chile that give out certificates for a donation of a set minimum amount.
Charity Auction is also one of many causes that auction off vacation certificates to people who give their time and money to bring hope and opportunity to others thus they can go discover the essence of Mexico in return. Costco offers Cancun in a box, Dufry offers an unforgettable getaway with a 250 usd purchase, gift cards are donated to be auctioned for charity and thousands are delivered to fundraisers to generate donations or as thank you´s by causes that go from little leagues, to donation of schools supplies, to helping at risk children, children with cancer or orthopedic problems, arts and culture. Education, medicine and sports are the three main categories thousands of card donations go to. It has been proven that incentive programs boost sales response and improve performance, and when fun in the sun is used as a perk there is nothing more exciting; sales escalate when you use the power of paradise.
Our “One certificate, endless possibilities” slogan says it all in a nutshell but how important it is to expand on it, to have all the spectrum of exciting prospects laid out to see what a tiny certificate you can hold in the palm of your hand can do for others. This product is the definition of win-win for everyone involved thus it is safe to say it is a winning nominee for this category as it is a great contributor for the company´s success in many ways but mainly in that it gives it the credibility in its goal to create vacations with a cause.