|NOMINATED FOR BEST CORPORATE SOCIAL RESPONSIBILITY PROGRAM|
Grand Pacific Resorts has a long-standing commitment to giving back to the communities we operate in as well as to environmental sustainability. We’ve expanded those efforts under our corporate social responsibility program, GPR Cares, guided by the philosophy, “What Matters to You, Matters to Us.” Our core purpose, enriching lives by creating experiences worth sharing, is more than a corporate mantra; it’s a way of life that we embody.
From providing school children with fresh food to providing ways to relax and rejuvenate for cancer survivors, from raising injury prevention awareness to recycling amenities, we’re eager to lend a helping hand.
In the Garden Preschoolers in Oceanside, Calif. enjoy fresh produce thanks to North County Community Services (NCCS), a volunteer-run organization that helps produce 4,000 pounds of fruits and vegetables each year from a three-quarter acre garden near the preschool. Along with rolling up our sleeves, spending a cumulative 80 hours moving mulch, pulling weeds, and joining forces with the community to provide young children with organic food, we also dug a large electrical line and donated $2,500 for a new walk-in refrigerator. The addition of the refrigerator will help reduce waste and allow NCCS to start selling produce to the local community that will help financially sustain their program. A Seat at The Table of Life Grand Pacific Resorts hosted its 15th Annual Christel House Golf Tournament raising over $50,000 thousand dollars. Proceeds benefit Christel House Schools in underprivileged neighborhoods domestically and abroad, namely Indianapolis, Mexico, South Africa, and India. At the Hospital Grand Pacific Resorts co-sponsors Pro Player Foundation events throughout the year by inviting owners and associates to enjoy events hosted by accomplished athletes helping raise awareness and funds to benefit the National Multiple Sclerosis Society. In 2017, we raised over $5,000. On Vacation Every year, we partner with Send Me On Vacation to provide extraordinary vacations for breast cancer survivors. We sent one survivor and their family to a weeklong getaway to one of our resorts in Carlsbad, California. Our associates teamed together to help create an exceptional vacation experience, from diligent coordination at our call center to resort associates donating food and stocking the condo with beach gear during their stay. Furthering our support this year, we also donated a family pack of Legoland tickets. Revive & Thrive We launched a vacation donation program, Revive & Thrive, through our internal exchange network, Grand Pacific Exchange (GPX), giving owners an opportunity to turn their vacations into good. The program kicked-off in October with the website going pink for Breast Cancer Awareness month. The exciting new program gives timeshare owners the opportunity to deposit their use week/credit so a cancer survivor can take a much needed vacation to rejuvenate with their families. In just the short amount of time that this program has been live it has already resulted in five vacations for cancer survivors.
Community for Kauai Our partner, Hanalei Bay Resort, has participated in the Kauai Visitor Industry Charity Walk for over 10 years. This year, we raised over $34,000 for local charities, including Ronald McDonald House and the Special Olympics. Team members requested sponsorship in the form of donations and participated in the 2.9-mile Charity Walk. The resort sold 200 lunch plates and resort-branded Charity Walk t-shirts to guests, and held a silent auction along with a tennis tournament where all proceeds benefited the Charity Walk. Our team was led by Lillian Watari, the resort’s guest services manager, who for the fourth year in a row received the ‘Gold Slippah’ award for being the top individual fundraiser. All efforts helped establish Grand Pacific Resorts as a top contributor to the cause in 2017.
We also elevated our support to the local community during the holiday season, participating in three community charities in December: Lights on Rice Parade, Toys for Tots, and making goodie bags for lower income families at Christmas time. Giving and Thanks As Napa and Sonoma Counties in California recover from The Atlas Fire we reached out to see how we could partner to help the local community. We purchased several cases of Vin Roc Wine, a family-owned organic winery that was destroyed in the fire, to help them with rebuilding efforts. When guests booked at our Napa Valley resort we donated 10% of booking proceeds to the Napa Valley Community Disaster Fund and also delighted guests with a complimentary bottle of Vin Roc wine at check-in. Helmets Are Cool We partnered with Tahoe, California based charity, High Fives Foundation, on a #HelmetsAreCool fundraising campaign to raise injury prevention awareness within the community of mountain sport enthusiasts. We kicked off the campaign with helmet decorating in the Village at Squaw Valley where the event was broadcasted on local news station, KOLO8, to extend our reach in raising awareness about safety and encouraged community members to sign-up onsite and online. For every sign-up we donated $3 to the High Fives Foundation and entered supporters to win SMITH Optics Helmets, and a grand prize of a Tahoe vacation with lift tickets. The fundraiser reached 80,000 supporters online and we helped raise $7,000 for the High Fives Foundation, an organization dedicated to the rehabilitation of athletes who have been impacted by life-altering injuries.
We continue to strength our partnership with Clean the World, an organization committed to recycling partially used amenities and distributing them to impoverished families around the world to keep waste out of landfills while preventing sanitation-related diseases. In 2017 we recycled 2,500 lbs. of used toiletries giving Clean the World the ability to distribute nearly 8,000 bars of soap to poverty stricken countries around the world We were also featured in a case study by Climate Education Partners, an organization dedicated to addressing the challenges of climate change that threaten San Diego, California. Using Grand Pacific Resorts as a leading example within the hospitality industry, the organization highlighted the many innovative ways we address the impact climate change has on the tourism industry, including beach erosion, hotter days, and natural disasters. • Utilized SDG&E’s rebate program to install smart thermostats and LED lighting throughout our resorts, reducing energy usage by 1 million kilowatts. • Planted succulent gardens and indigenous drought-resistant landscaping at our resorts, reducing the need for water by 50% and resulting in $11K savings. • Organized a “Green Team” to help reduce waste costs and implement Going Green programs to communicate with guests about sustainability efforts.
Giving gets personal when our associates take it upon themselves to touch the lives of others. When a fellow associate was diagnosed with cancer, our team donated food, household items, and even vacation hours through our Vacation Donation Program. Our in house photographer, Chris Higa, spearheaded a “Movember” campaign, encouraging fellow associates to donate to help raise awareness for men’s health. He raised $685, doubling the last year’s efforts. Our Director of Marketing, Renee Wagner, rallied support from ARDA-WIN during Breast Cancer Awareness month, helping raise $300 and a spa gift card donation for a breast cancer survivor. Also, after meeting with a Christel House International graduate and being inspired by her story of perseverance, Renee made a personal donation to the charity to help the young woman purchase a gown for a special conference in New Orleans. Renee also helped raise awareness for the Christel House International Golf Tournament by going on television with a local network, Channel 10 news, to inform the public about the event and how the efforts benefit underprivileged students around the world.
BUSINESS FOR GOOD
Four times a year we share inspirational stories about the causes that matter most to our owners and put the causes up for vote. This year we donated $2,500 to Operation Safe House, Adventure Risk Challenge, Kids Cooking for Life, and Experience Camps for a total of $10,000. Furthering support and awareness of these causes, we make vacations even more meaningful with our Vacation for Good program. If a cause doesn’t win a $2,500 donation then we run a promotion where vacations can be booked with a 10% savings and 10% donation to the charity. In 2017, we donated $1,476 to six charities. #GivingTuesday In November, when guests booked a vacation they saved 10% and 10% was donated to the charity of their choice, generating hundreds of dollars to the charities. The charities supported on #GivingTuesday were charities previously nominated by guests carrying on our giving philosophy of supporting the causes that matter most to our guests. We raised hundreds of dollars and donated to six charities, including Pacific Cancer Fitness/Tri-City Wellness, Ray of Sunshine, and Operation Safe House in Southern California, and Marin Charitable and Kids Cooking for Life in Northern California, along with Christel House International. All In Mother Teresa said, “It’s not how much we give, but how much love we put into giving.” While we aspire to make a greater impact every year, we at Grand Pacific Resorts are humbled and inspired by the contributions each of us is fortunate to make; fostered by our commitment to corporate social responsibility.