|NOMINATED FOR BEST BUSINESS PRODUCT|
A Best Business Product provides measurable results, promotes the partner’s goals and brands, and is proven in practice. Today, customer acquisition and loyalty is at the top of every company’s list. The most important enhancements a company can make are those that will enhance customer acquisition and brand loyalty. A good loyalty program will accomplish both, by enhancing the value proposition, keeping customers engaged, and successfully competing. Advantage Credits® does all of these things!
Advantage Credits is the ultimate loyalty program that solves multiple industry challenges, has proven, measurable results for our partners, and delivers the best possible customer experience. Advantage Credits are tailored to each partner’s needs to best fit their financial goals and loyalty requirements. Customers earn these same-as-cash loyalty credits from membership benefit use, and then redeem them for partner redemption options, travel, or for actual Cash. All Advantage Credits are funded by HSI in US Dollars, so partners are not required to fund the loyalty credits by shaving margins. For members that have Vacation Ownership time, these members can also earn Advantage Credits by converting their vacation time periods to Advantage Credits, which allows these members to spend their Vacation Ownership intervals like CASH and even receive actual CASH! Advantage Credits provide today’s Vacation Ownership client with the most modern and convenient way to utilize, and monetize, their vacation time periods in ways that enhance the value of their investment, while also increasing maintenance fee/club fee receivable performance and customer engagement for resorts. This is a win-win for our partners, and their customers!
Advantage Credits are “same-as-cash” loyalty rewards, which makes them the World’s most valuable loyalty system. Advantage Credits are funded, by HSI, in US DOLLARS (not funny money)! They’re easy to earn, easy to measure, and easy to redeem, and can even be redeemed for CASH! Each Advantage Credit is earned at $1 US Dollar per credit and they redeem at $1 US Dollar SAME-AS-CASH. No other program does this.
There are two easy ways to earn Advantage Credits:
- Travel Reservations: When making travel reservations, Members save off today’s price AND also receive same-as-cash Advantage Credits!
- Credit Conversions: Members can convert Vacation Ownership week(s) or club points to Advantage Credits. The system accepts every type of Vacation Ownership submission, including traditional weeks, club points, fractional ownerships, etc. Each Advantage Credit is equivalent to $1 US Dollar, and the amount of credits issued directly correlates to maintenance fees or club fees (not a deflated value), which provides the industry’s ONLY legitimate maintenance fee/club fee relief.
Advantage Credits provide real VALUE and FLEXIBILITY that partners need and customers want, defining the difference between REAL value and PERCEIVED value. Advantage Credits can be redeemed by phone or online through the white-labeled member website for:
- Partner products and services (i.e. finance payments, upgrades, additional room nights, Maintenance Fees/Club fees, etc.)
- Best-Price Travel (not inflated pricing)
- Membership Fees
- Whatever else a customer would otherwise pay cash for.
Factors that distinguish Advantage Credits as the BEST BUSINESS PRODUCT:
- Increased Sales: Advantage Credits have become a core benefit pitched in HSI partner sales rooms every day. For prospects that already own other Vacation Ownership plans, Advantage Credits provide a way to offset those maintenance fees/club fees, which regularly finances new sales.
- Increased Loyalty: The Advantage Credit entitlement enhances our partner’s value proposition, and is dependent upon the participant maintaining an active status with our partner. This, combined with the fact that credits are redeemable for partner purchases, increases customer loyalty to our partner’s brand.
- Maintenance Fee/Club Fee Payments: HSI has paid over $60,000,000 in maintenance fees/club fees benefiting over 1,600 properties and many thousands of Vacation Ownership customers. This has resulted in a significant positive impact on customer satisfaction and maintenance fee/club fee collections industrywide! When earning Advantage Credits from converting vacation time periods, single participants with multiple ownerships frequently earn and redeem Advantage Credits for sums in excess of $20,000 per year, and those funds often go directly back to partner spending. That’s legitimate maintenance fee/club fee relief!
- Redemption Flexibility: Because Advantage Credits are same-as-cash, participants can redeem them for literally anything they would otherwise pay cash for, including for partner products and services, travel, or even cash. Credits can be easily redeemed online or by phone. The same-as-cash value separates this loyalty system from all others, and prevents participants from being trapped into a closed redemption system with only inflated redemption options.
- Resale Listing Reduction: Advantage Credits are designed to complement the Vacation Ownership Industry, providing an honest alternative for owners thinking about selling their Vacation Ownership. Because Advantage Credits provide legitimate maintenance fee/club fee relief, they reduce the participant’s desire to sell, therefore reducing secondary market listings and supporting first-generation sales.
- Trade-In Reduction: Because Advantage Credits provide legitimate maintenance fee/club fee relief, they reduce/eliminate trade-in practices by providing a measurable and clean alternative to taking “trade-in” weeks; thereby reducing price drops and transfer issues.
- Honest and Risk-Free Participation and Participant Control: When converting Vacation Ownerships to Advantage Credits, participants submit one interval at a time, which allows participation without changing a product model. Also, 100% of submissions are REQUEST-FIRST, so participants know exactly how many same-as-cash Advantage Credits (US Dollar value) they will receive BEFORE submitting their Vacation Ownership.
- No Matching Funds or Limits: Because Advantage Credits are same-as-cash, Advantage Credits can be used to pay 100% of a purchase without requiring matching funds. For example, when a member desires to purchase a $10,000 upgrade, HSI simply debits their Advantage Credit account and sends our partner a check for $10,000, from HSI!
- Never Expire: Advantage Credits never expire until redeemed, providing real value, without breakage. And for participants that convert their vacation time periods, this allows the member to convert a perishable interval (use-it-or-lose-it) into non-perishable currency (Advantage Credits), a more user-friendly alternative to “exchange banking”.
- Transparent and Honest: As previously mentioned, each Advantage Credit equals $1 US Dollar, so there’s no need to reference a complicated chart to determine the credit value. Each customer can view their full history of Advantage Credits earning and redemption, down to a transactional level, through their “My Account” access online 24/7. When earning Advantage Credits, the customer knows, in real time, their allocation of Advantage Credits before completing a transaction. When redeeming Advantage Credits, the customer is in full control of how they redeem, and the quantity they redeem, without quantity limitations or matching funds requirements.
- Member Management and Administration: Partners can monitor participant activity 24/7 through a robust administration site that provides valuable insight down to a transaction level. This data allows partners to measure results and advance their loyalty programs to new levels of success.
- Partner Loyalty: The Advantage Credits loyalty systems are integrated through our various white labeled technology solutions, providing a “plug and play” integration for partners to create and drive loyalty to their brands, not ours. Combined with the custom redemption options for partner products, this generates sustainable customer engagement for our partners, and further strengthens their strategic relationships with their customers. Add to this the same-as-cash value proposition, and Advantage Credits are clearly the most valuable loyalty program in the world today, measurably different from the inflate-then-discount and/or funny-money loyalty approach.
- Positive Disruption: Advantage Credits are an innovation that has positively disrupted the industry. Our partners clearly understand how Advantage Credits directly support their needs, providing an exceptional loyalty program that their sales and service teams are proud to represent. Advantage Credits is much more than a simple concept; Advantage Credits is a proven innovation, benefiting individual Vacation Ownership members, developers, HOAs and maintenance fee/club fee receivables alike! Advantage Credits® is proven, measurable, and necessary, making it the essence of a best business product!
Advantage Credits is a perfect choice for the GNEX Best Business Product award!