|NOMINATED FOR BEST BUSINESS PRODUCT|
Passport to a world of value and privilege Karma Group is an award-winning international lifestyle and travel brand offering luxurious experiences and hospitality in the world’s most extraordinary locations. Our dynamic multi-brand portfolio of premium resorts includes properties we develop, own, manage and operate across Oceania, Europe and Asia. As a brand whose mission is to exceed customers’ expectations, we believe our commitment is best reflected in Karma Club, our two-year-old private membership program which both enhances the guest experience and rewards brand loyalty with a host of value-driven benefits.
This multi-faceted, award-winning business product’s exclusive offerings include everything from preferred rates, permanent discounts and automatic upgrades at branded resorts worldwide through our global network of over 4,500 affiliates to VIP access at sporting and lifestyle events, 24/7 personalized concierge service, mobile updates and more – all for a mere annual membership fee of $499.
A little more Karma, a lot more advantages In the words of Karma Group’s chairman and founder, John Spence: “The philosophy behind Karma Club is to offer an even better experience to our loyal Karma tribe with no strings and no stuffiness – just a superb way to enjoy a little more Karma in your life. Karma Club is a low-investment membership program which opens doors to incredible experiences for its members — from big discounts and exclusive access to incredible VIP events all over the globe. We like to think that joining Karma’s international family will provide a ‘lifestyle uplift’ for like-minded individuals on every continent.”
Karma Club’s dynamic growth from 25,000 members in 2016 to 70,000 today can in part be attributed to the strategic ties it has formed with professional and amateur regional sporting bodies where Karma Group has identified a member base suitable for its lifestyle products. Karma Club’s success can also be attributed to state-of-the-art technologies it has adapted – such as its recently-launched hospitality app – which have allowed us to increase sign-ups and improve on operational efficiencies and costs, making our business product not only a vehicle for delivering the best possible and most customized guest experience, but a tool for major lead generation for the global Karma business.
However, it is the value, the convenience, the creature comforts and those priceless, money-can’t-buy experiences Karma Club offers, that make a world of difference to its members and make it the most formidable and attractive business product around. By leveraging deep insight, Karma Group has managed to create a value-based business product par excellence, delivering a premium lifestyle experience to discerning consumers worldwide. For this reason, we would like to propose Karma Club as the Best Business Product of 2018.